Published by Affluense.ai | Last updated: April 2026 | Reading time: ~9 minutes


Introduction: The AUM Growth Story in India's Wealth Management Sector

India's wealth management industry crossed a quiet but significant milestone in 2026:the combined Assets Under Management (AUM) by the country's top ten private wealth firms now exceeds 25 lakh crore. That's not mutual fund AUM, that's discretionary and advisory assets managed specifically for HNIs (High-Net-Worth Individuals), UHNIs (Ultra-High-Net-Worth Individuals), and family offices.

For context, it took the entire Indian wealth management industry nearly two decades to reach 10 lakh
crore. The last five years alone added more than double that remarkable growth.


Why This AUM Milestone Matters:

The scale shift in India's wealth management and advisory industry matters but not just as a headline
number. For wealth managers and private bankers trying to:
• Benchmark their growth against competitors
• Understand competitive positioning in the BFSI sector
• Answer client questions about industry-leading wealth management firms

The landscape in 2026 looks meaningfully different from just three years ago. New entrants, significant
acquisitions, and the gradual but unmistakable shift from transaction-led to advice-led revenue models
have reshuffled the competitive order.

This analysis ranks the top 10 wealth management firms in India by AUM, breaks down five key
performance metrics for each organisation, and offers honest commentary on what those metrics reveal
about each firm's business model, client strategy, and position in India's BFSI ecosystem.


How We Ranked These Wealth Management Firms by AUM

AUM is the primary ranking criterion, but it's important to be transparent about a critical definitional
issue: 'AUM' means different things depending on the wealth management firm.

Understanding AUM Reporting Differences

Bank-owned wealth arms (Kotak Private, HDFC Private Banking, ICICI Bank Wealth Management):
• Reported 'relationship value' typically bundles banking deposits, fixed income, and advisory assets
• This inflates the headline AUM number compared to standalone wealth managers
• Standalone wealth managers count only assets they actively advise on

Listed non-bank wealth firms (360 ONE, Nuvama Wealth, Anand Rathi Wealth): numbers come from
exchange filings and investor presentations audited and directly comparable. All figures are from the
latest available disclosures (Q3/Q4 FY25 or early FY26) unless otherwise noted.


The Top 10 Wealth Management Firms in India (2026)

  1. 360 ONE WAM

AUM - 7.11 Lakh Crore
Market Position: India's Largest Pure-Play Private Wealth Firm

360 ONE (formerly IIFL Wealth Management) has firmly established itself as India's largest pure-play
private wealth firm. The numbers tell a compelling story:
• Total AUM: 7.11 lakh crore in combined wealth and asset management
• Client base: Over 8,500 HNI and UHNI client families
• Revenue trajectory: Approaching n4,000 crore annual revenue run-rate

What Sets 360 ONE Apart?
It's not just scale, it's the deliberate strategic shift toward fee-based recurring revenue. ARR assets
grew 34% year-on-year to over n2.2 lakh crore, now representing ~63% of total revenue. The UBS
India acquisition (April 2025) added n14,000 crore in AUM and, more importantly, a class of UHNI
clients accustomed to global-standard advisory.

Metric Value
AUM ₹7.11 lakh crore
Client families 8,500+
Revenue ~₹4,000 crore (FY25 est.)
AUM yield ~0.80%
AUM growth (YoY) ~34%

  1. Kotak Private Banking

Relationship Value - 5 Lakh Crore
Market Position: India's Most Integrated Private Banking Proposition

Kotak Private represents the most integrated private banking solution in India, combining traditional
banking, wealth advisory, alternate asset management (KAAML), and comprehensive family office
services. The reported 5 lakh crore relationship value includes deposits alongside advisory assets - the pure advisory AUM is materially lower. Kotak's 2,148 branches give it HNI reach in tier-2/3 markets
that boutique firms simply don't prioritise.

Metric Value
Relationship value ~₹5,00,000 crore
Client families ~10,000+ (est.)
Revenue Integrated into Kotak Mahindra Bank P&L
AUM yield N/A (bank model)
AUM growth (YoY) ~25% (est.)

  1. HDFC Bank Wealth Management

Relationship Value - 4.5 Lakh Crore
Market Position: Closest Challenger Among Bank-Owned Wealth Arms

HDFC Private Banking (InvestNow platform) is the strongest competitor to Kotak among bank-owned
propositions. Advisory services follow a tiered model: n5 crore+ for standard advisory, 50 crore+ for
the family office proposition. HDFC arguably leads on technology integration providing a cleaner
retail-to-HNI transition via HDFC Securities than most competitors in India's BFSI sector.

Metric Value
Relationship value ~₹4,50,000 crore
Client families ~15,000+
Revenue Integrated into HDFC Bank P&L
AUM yield N/A (bank model)
AUM growth (YoY) ~22% (est.)

  1. Nuvama Wealth

AUM - 4.3 Lakh Crore
Market Position: The Most Compelling Growth Story in Indian Wealth Management

Nuvama (formerly Edelweiss Securities' wealth arm) runs a dual-track platform: Nuvama Wealth for the
broader HNI segment and Nuvama Private for elite UHNI families. FY25 results: revenue +41% to
n2,901 crore; operating profit +65% to n986 crore; 1.3 million affluent/HNI clients plus 4,500+ UHNI
families. Nuvama added 337 RMs in FY24 alone and expanded its external wealth manager network by
2,000+ partners growth driven as much by headcount as by markets.

Metric Value
AUM ₹4,30,000 crore
UHNI client families 4,500+
HNI/affluent clients 1.3 million+
Revenue ₹2,901 crore (FY25)
AUM yield ~0.83%
AUM growth (YoY) +24%

  1. ICICI Bank Wealth Management

Relationship Value - 3.5 Lakh Crore
Market Position: Digital-First BFSI Wealth Solution

ICICI Private Banking runs a tiered model (Wealth / Private / Private Premium) and is a significant
beneficiary of the bank's digital transformation - the iWealth platform and Private Banking app are
genuine engagement tools, not just reporting dashboards. ICICI's real edge for HNI business owners
and promoters: lending and credit integration (margin loans, structured credit, promoter funding) creates stickiness that isn't glamorous but is highly effective.

Metric Value
Relationship value ~₹3,50,000 crore
Client families ~12,000+ (est.)
Revenue Integrated into ICICI Bank P&L
AUM yield N/A (bank model)
AUM growth (YoY) ~20% (est.)

  1. Motilal Oswal Private Wealth

AUM- 1.43 Lakh Crore
Market Position: Standout Growth Story Among Mid-Tier Wealth Managers

Motilal Oswal's wealth arm sits within a broader asset management platform (USD 17 billion AUM) that
nearly tripled in two years. Two co-founders control 72% of shares, no PE sponsors pushing for exits
which translates into a qualitatively different client relationship philosophy. The flagship 'Founders'
PMS strategy (exclusively Indian promoter-led businesses) has become a powerful client acquisition
and retention tool.

Metric Value
AUM ~₹1,43,000 crore
Revenue ~₹1,400 crore (FY25 est.)
AUM yield ~0.90%
AUM growth (YoY) ~30%
ROE (3-year) ~28%

  1. Anand Rathi Wealth

AUM- 1 Lakh Crore AUM
Market Position: Listed Wealth Manager Crossing 1 Trillion Threshold

April 2026 marked an important milestone: ARWL officially crossed n1 lakh crore in AUM. The firm's
above-average yield (>1.4%) is driven by Market Linked Debentures (MLDs) - complex structured
products carrying higher advisory margins. The key risk to monitor: a significant portion of MLD
issuance comes from related entities within the Anand Rathi Group, and SEBI's regulatory attention on
structured products is increasing.

Metric Value
AUM ₹1,00,000 crore
Client families 13,395+
Revenue ~₹550 crore (FY25)
AUM yield >1.4%
AUM growth (YoY) +33%

  1. Avendus Wealth Management

AUM- 65,000 Crore
Market Position: Investment Bank + Wealth Manager + Alternative Asset Platform

Backed by KKR, Avendus sits at a unique intersection in India's BFSI ecosystem. Its ~700 UHNI client families are India's entrepreneur and promoter segment clients who need founder liquidity event advisory, secondary transactions, and pre-IPO access. Avendus competes not with Anand Rathi or Nuvama Wealth for mid-HNI volume, but with 360 ONE Private and Nuvama Private for the top tier. It wins on idea quality and deal access, not distribution breadth.

Metric Value
AUM ~₹65,000 crore
UHNI client families ~700
Revenue ~₹400 crore
AUM yield ~0.6%
AUM growth (YoY) ~25%

  1. Julius Baer India

AUM- 55,000 Crore AUM
Market Position: Leading Independent MNC Private Bank in India

Julius Baer is the most prominent MNC private bank with a sustained India onshore presence. Its genuine competitive edge is global connectivity cross-border advisory for Indian entrepreneurs expanding internationally and families managing cross-border estates. Post the 360 ONE–UBS transaction in 2025, Julius Baer occupies a clearer position: the leading independent MNC private bank
in India with domestic scale.

Metric Value
AUM ~₹55,000 crore
UHNI client families ~1,000
Revenue ~₹250 crore
AUM yield ~0.50%
AUM growth (YoY) ~18%

  1. Waterfield Advisors

AUM - 35,000 Crore
Market Position: India's Credible Independent Fee-Only Multi-Family Office

Waterfield is India's most credible independent, fee-only multi-family office a structure that remains remarkably rare in a market still dominated by commission-based distribution. Its 0.35% advisory yield
on genuinely fee-based assets is structurally cleaner than higher yields that include embedded distribution commissions. The constraint to growth is not market opportunity but talent availability and advisor recruitment capacity.

Metric Value
AUM ~₹35,000 crore
UHNI/family office clients ~500
Revenue ~₹120 crore
AUM yield ~0.35% (fee-only)
AUM growth (YoY) ~20%
What India's Wealth Management Data Actually Reveals: 5
Industry Patterns Worth Monitoring


Bank Wealth Arms Are Structurally Underreported

Kotak, HDFC, and ICICI almost certainly manage significantly more investable assets than their relationship value disclosures suggest. As bank-owned propositions continue investing in dedicated wealth RM teams and specialised technology, expect them to start reporting wealth management separately - which will shake up AUM rankings considerably.

  1. Fee-Based Revenue Is the Real Valuation Driver
    Compare Anand Rathi at ~75x PE versus 360 ONE at ~38x PE. The broader market is rewarding recurring, fee-based AUM at a premium to distribution income. Firms consciously shifting toward ARR
    models are valued accordingly.


  2. UHNI Consolidation Is Accelerating
    Historically, UHNI clients split wallet across PMS, AIF, and lending specialists. The current trend is consolidation under one primary advisor beneficial for incumbents and raising switching costs for new entrants.


  3. Relationship Manager Productivity: The Key Operating Metric
    A top-performing RM at a boutique firm may manage 500–1,000 crore in client assets. An average RM
    at a distribution-led firm may manage 100–150 crore. The differential in output and the intelligence tools available to each is massive.


  4. Data and AI Are Becoming Table Stakes, Not Differentiators
    Every major firm on this list is investing in client data infrastructure, prospect intelligence systems, and AI-powered advisor productivity tools.

The real question: is your AI generating genuinely actionable
intelligence before every client interaction, or merely delivering prettier dashboards?


Strategic Implications: What This Means for Wealth Managers

Growing Their HNI Book

On Prospecting Strategy

The competitive reality: top firms win clients before those clients know they need a wealth manager.
They're tracking IPO exits, ESOP vesting schedules, M&A deal activity, and directorship changes in real-time. If your prospecting still starts with referrals or cold calling, you're always entering the conversation second.

On Relationship Quality and Depth

AUM yield fundamentally measures how much value a client perceives they're receiving. Firms with the
highest fee-based yields (360 ONE, Nuvama Private) share the deepest 360-degree understanding of
each client's complete financial life enabled by the right data infrastructure.

On Client Intelligence Infrastructure

The shift from product distribution to genuine advisory requires fundamentally different information infrastructure. Consider: a prospect who is a director at a Series C company, holds three other board seats, has wealth concentrated in unlisted equity, and recently underwent a career transition. That depth of intelligence transforms a generic pitch into a highly relevant, personalised conversation.


About Our Data Sourcing

AUM and revenue figures draw from company annual reports and investor presentations (360 ONE FY25, Nuvama FY25, Anand Rathi FY26), SEBI regulatory filings, and industry databases. For bank wealth arms, estimated figures are noted clearly. Yield calculations are approximate; actual yields vary significantly by client segment and product mix. We refresh this analysis as new disclosures become available.


Discover Deeper HNI Intelligence with Affluense.ai

Affluense.ai is India's AI-powered HNI intelligence and prospect discovery platform. We help
wealth management firms, private banks, and BFSI institutions:
• 360° HNI Profiles: Comprehensive intelligence on India's HNIs and UHNIs
• Wealth Scoring: Accurate net worth assessment and financial capability analysis
• Relationship Intelligence: Warm introduction mapping and network-based prospecting
• Real-time Wealth Events: Track IPO exits, ESOP vesting, business transitions
• Data Integration: 150+ public and licensed sources

Want to see how Affluense can help your relationship managers discover and convert
HNI/UHNI prospects faster? Request a demo at affluense.ai

Last Updated: April 2026 | Next Update: Weekly | affluense.ai/blog

Top 10 Wealth Management Firms in India (2026)
Top 10 Wealth Management Firms in India (2026)

Top 10 Wealth Management Firms in India (2026)

Top 10 Wealth Management Firms in India (2026)

Apr 15, 2026

Published by Affluense.ai | Last updated: April 2026 | Reading time: ~9 minutes


Introduction: The AUM Growth Story in India's Wealth Management Sector

India's wealth management industry crossed a quiet but significant milestone in 2026:the combined Assets Under Management (AUM) by the country's top ten private wealth firms now exceeds 25 lakh crore. That's not mutual fund AUM, that's discretionary and advisory assets managed specifically for HNIs (High-Net-Worth Individuals), UHNIs (Ultra-High-Net-Worth Individuals), and family offices.

For context, it took the entire Indian wealth management industry nearly two decades to reach 10 lakh
crore. The last five years alone added more than double that remarkable growth.


Why This AUM Milestone Matters:

The scale shift in India's wealth management and advisory industry matters but not just as a headline
number. For wealth managers and private bankers trying to:
• Benchmark their growth against competitors
• Understand competitive positioning in the BFSI sector
• Answer client questions about industry-leading wealth management firms

The landscape in 2026 looks meaningfully different from just three years ago. New entrants, significant
acquisitions, and the gradual but unmistakable shift from transaction-led to advice-led revenue models
have reshuffled the competitive order.

This analysis ranks the top 10 wealth management firms in India by AUM, breaks down five key
performance metrics for each organisation, and offers honest commentary on what those metrics reveal
about each firm's business model, client strategy, and position in India's BFSI ecosystem.


How We Ranked These Wealth Management Firms by AUM

AUM is the primary ranking criterion, but it's important to be transparent about a critical definitional
issue: 'AUM' means different things depending on the wealth management firm.

Understanding AUM Reporting Differences

Bank-owned wealth arms (Kotak Private, HDFC Private Banking, ICICI Bank Wealth Management):
• Reported 'relationship value' typically bundles banking deposits, fixed income, and advisory assets
• This inflates the headline AUM number compared to standalone wealth managers
• Standalone wealth managers count only assets they actively advise on

Listed non-bank wealth firms (360 ONE, Nuvama Wealth, Anand Rathi Wealth): numbers come from
exchange filings and investor presentations audited and directly comparable. All figures are from the
latest available disclosures (Q3/Q4 FY25 or early FY26) unless otherwise noted.


The Top 10 Wealth Management Firms in India (2026)

  1. 360 ONE WAM

AUM - 7.11 Lakh Crore
Market Position: India's Largest Pure-Play Private Wealth Firm

360 ONE (formerly IIFL Wealth Management) has firmly established itself as India's largest pure-play
private wealth firm. The numbers tell a compelling story:
• Total AUM: 7.11 lakh crore in combined wealth and asset management
• Client base: Over 8,500 HNI and UHNI client families
• Revenue trajectory: Approaching n4,000 crore annual revenue run-rate

What Sets 360 ONE Apart?
It's not just scale, it's the deliberate strategic shift toward fee-based recurring revenue. ARR assets
grew 34% year-on-year to over n2.2 lakh crore, now representing ~63% of total revenue. The UBS
India acquisition (April 2025) added n14,000 crore in AUM and, more importantly, a class of UHNI
clients accustomed to global-standard advisory.

Metric Value
AUM ₹7.11 lakh crore
Client families 8,500+
Revenue ~₹4,000 crore (FY25 est.)
AUM yield ~0.80%
AUM growth (YoY) ~34%

  1. Kotak Private Banking

Relationship Value - 5 Lakh Crore
Market Position: India's Most Integrated Private Banking Proposition

Kotak Private represents the most integrated private banking solution in India, combining traditional
banking, wealth advisory, alternate asset management (KAAML), and comprehensive family office
services. The reported 5 lakh crore relationship value includes deposits alongside advisory assets - the pure advisory AUM is materially lower. Kotak's 2,148 branches give it HNI reach in tier-2/3 markets
that boutique firms simply don't prioritise.

Metric Value
Relationship value ~₹5,00,000 crore
Client families ~10,000+ (est.)
Revenue Integrated into Kotak Mahindra Bank P&L
AUM yield N/A (bank model)
AUM growth (YoY) ~25% (est.)

  1. HDFC Bank Wealth Management

Relationship Value - 4.5 Lakh Crore
Market Position: Closest Challenger Among Bank-Owned Wealth Arms

HDFC Private Banking (InvestNow platform) is the strongest competitor to Kotak among bank-owned
propositions. Advisory services follow a tiered model: n5 crore+ for standard advisory, 50 crore+ for
the family office proposition. HDFC arguably leads on technology integration providing a cleaner
retail-to-HNI transition via HDFC Securities than most competitors in India's BFSI sector.

Metric Value
Relationship value ~₹4,50,000 crore
Client families ~15,000+
Revenue Integrated into HDFC Bank P&L
AUM yield N/A (bank model)
AUM growth (YoY) ~22% (est.)

  1. Nuvama Wealth

AUM - 4.3 Lakh Crore
Market Position: The Most Compelling Growth Story in Indian Wealth Management

Nuvama (formerly Edelweiss Securities' wealth arm) runs a dual-track platform: Nuvama Wealth for the
broader HNI segment and Nuvama Private for elite UHNI families. FY25 results: revenue +41% to
n2,901 crore; operating profit +65% to n986 crore; 1.3 million affluent/HNI clients plus 4,500+ UHNI
families. Nuvama added 337 RMs in FY24 alone and expanded its external wealth manager network by
2,000+ partners growth driven as much by headcount as by markets.

Metric Value
AUM ₹4,30,000 crore
UHNI client families 4,500+
HNI/affluent clients 1.3 million+
Revenue ₹2,901 crore (FY25)
AUM yield ~0.83%
AUM growth (YoY) +24%

  1. ICICI Bank Wealth Management

Relationship Value - 3.5 Lakh Crore
Market Position: Digital-First BFSI Wealth Solution

ICICI Private Banking runs a tiered model (Wealth / Private / Private Premium) and is a significant
beneficiary of the bank's digital transformation - the iWealth platform and Private Banking app are
genuine engagement tools, not just reporting dashboards. ICICI's real edge for HNI business owners
and promoters: lending and credit integration (margin loans, structured credit, promoter funding) creates stickiness that isn't glamorous but is highly effective.

Metric Value
Relationship value ~₹3,50,000 crore
Client families ~12,000+ (est.)
Revenue Integrated into ICICI Bank P&L
AUM yield N/A (bank model)
AUM growth (YoY) ~20% (est.)

  1. Motilal Oswal Private Wealth

AUM- 1.43 Lakh Crore
Market Position: Standout Growth Story Among Mid-Tier Wealth Managers

Motilal Oswal's wealth arm sits within a broader asset management platform (USD 17 billion AUM) that
nearly tripled in two years. Two co-founders control 72% of shares, no PE sponsors pushing for exits
which translates into a qualitatively different client relationship philosophy. The flagship 'Founders'
PMS strategy (exclusively Indian promoter-led businesses) has become a powerful client acquisition
and retention tool.

Metric Value
AUM ~₹1,43,000 crore
Revenue ~₹1,400 crore (FY25 est.)
AUM yield ~0.90%
AUM growth (YoY) ~30%
ROE (3-year) ~28%

  1. Anand Rathi Wealth

AUM- 1 Lakh Crore AUM
Market Position: Listed Wealth Manager Crossing 1 Trillion Threshold

April 2026 marked an important milestone: ARWL officially crossed n1 lakh crore in AUM. The firm's
above-average yield (>1.4%) is driven by Market Linked Debentures (MLDs) - complex structured
products carrying higher advisory margins. The key risk to monitor: a significant portion of MLD
issuance comes from related entities within the Anand Rathi Group, and SEBI's regulatory attention on
structured products is increasing.

Metric Value
AUM ₹1,00,000 crore
Client families 13,395+
Revenue ~₹550 crore (FY25)
AUM yield >1.4%
AUM growth (YoY) +33%

  1. Avendus Wealth Management

AUM- 65,000 Crore
Market Position: Investment Bank + Wealth Manager + Alternative Asset Platform

Backed by KKR, Avendus sits at a unique intersection in India's BFSI ecosystem. Its ~700 UHNI client families are India's entrepreneur and promoter segment clients who need founder liquidity event advisory, secondary transactions, and pre-IPO access. Avendus competes not with Anand Rathi or Nuvama Wealth for mid-HNI volume, but with 360 ONE Private and Nuvama Private for the top tier. It wins on idea quality and deal access, not distribution breadth.

Metric Value
AUM ~₹65,000 crore
UHNI client families ~700
Revenue ~₹400 crore
AUM yield ~0.6%
AUM growth (YoY) ~25%

  1. Julius Baer India

AUM- 55,000 Crore AUM
Market Position: Leading Independent MNC Private Bank in India

Julius Baer is the most prominent MNC private bank with a sustained India onshore presence. Its genuine competitive edge is global connectivity cross-border advisory for Indian entrepreneurs expanding internationally and families managing cross-border estates. Post the 360 ONE–UBS transaction in 2025, Julius Baer occupies a clearer position: the leading independent MNC private bank
in India with domestic scale.

Metric Value
AUM ~₹55,000 crore
UHNI client families ~1,000
Revenue ~₹250 crore
AUM yield ~0.50%
AUM growth (YoY) ~18%

  1. Waterfield Advisors

AUM - 35,000 Crore
Market Position: India's Credible Independent Fee-Only Multi-Family Office

Waterfield is India's most credible independent, fee-only multi-family office a structure that remains remarkably rare in a market still dominated by commission-based distribution. Its 0.35% advisory yield
on genuinely fee-based assets is structurally cleaner than higher yields that include embedded distribution commissions. The constraint to growth is not market opportunity but talent availability and advisor recruitment capacity.

Metric Value
AUM ~₹35,000 crore
UHNI/family office clients ~500
Revenue ~₹120 crore
AUM yield ~0.35% (fee-only)
AUM growth (YoY) ~20%
What India's Wealth Management Data Actually Reveals: 5
Industry Patterns Worth Monitoring


Bank Wealth Arms Are Structurally Underreported

Kotak, HDFC, and ICICI almost certainly manage significantly more investable assets than their relationship value disclosures suggest. As bank-owned propositions continue investing in dedicated wealth RM teams and specialised technology, expect them to start reporting wealth management separately - which will shake up AUM rankings considerably.

  1. Fee-Based Revenue Is the Real Valuation Driver
    Compare Anand Rathi at ~75x PE versus 360 ONE at ~38x PE. The broader market is rewarding recurring, fee-based AUM at a premium to distribution income. Firms consciously shifting toward ARR
    models are valued accordingly.


  2. UHNI Consolidation Is Accelerating
    Historically, UHNI clients split wallet across PMS, AIF, and lending specialists. The current trend is consolidation under one primary advisor beneficial for incumbents and raising switching costs for new entrants.


  3. Relationship Manager Productivity: The Key Operating Metric
    A top-performing RM at a boutique firm may manage 500–1,000 crore in client assets. An average RM
    at a distribution-led firm may manage 100–150 crore. The differential in output and the intelligence tools available to each is massive.


  4. Data and AI Are Becoming Table Stakes, Not Differentiators
    Every major firm on this list is investing in client data infrastructure, prospect intelligence systems, and AI-powered advisor productivity tools.

The real question: is your AI generating genuinely actionable
intelligence before every client interaction, or merely delivering prettier dashboards?


Strategic Implications: What This Means for Wealth Managers

Growing Their HNI Book

On Prospecting Strategy

The competitive reality: top firms win clients before those clients know they need a wealth manager.
They're tracking IPO exits, ESOP vesting schedules, M&A deal activity, and directorship changes in real-time. If your prospecting still starts with referrals or cold calling, you're always entering the conversation second.

On Relationship Quality and Depth

AUM yield fundamentally measures how much value a client perceives they're receiving. Firms with the
highest fee-based yields (360 ONE, Nuvama Private) share the deepest 360-degree understanding of
each client's complete financial life enabled by the right data infrastructure.

On Client Intelligence Infrastructure

The shift from product distribution to genuine advisory requires fundamentally different information infrastructure. Consider: a prospect who is a director at a Series C company, holds three other board seats, has wealth concentrated in unlisted equity, and recently underwent a career transition. That depth of intelligence transforms a generic pitch into a highly relevant, personalised conversation.


About Our Data Sourcing

AUM and revenue figures draw from company annual reports and investor presentations (360 ONE FY25, Nuvama FY25, Anand Rathi FY26), SEBI regulatory filings, and industry databases. For bank wealth arms, estimated figures are noted clearly. Yield calculations are approximate; actual yields vary significantly by client segment and product mix. We refresh this analysis as new disclosures become available.


Discover Deeper HNI Intelligence with Affluense.ai

Affluense.ai is India's AI-powered HNI intelligence and prospect discovery platform. We help
wealth management firms, private banks, and BFSI institutions:
• 360° HNI Profiles: Comprehensive intelligence on India's HNIs and UHNIs
• Wealth Scoring: Accurate net worth assessment and financial capability analysis
• Relationship Intelligence: Warm introduction mapping and network-based prospecting
• Real-time Wealth Events: Track IPO exits, ESOP vesting, business transitions
• Data Integration: 150+ public and licensed sources

Want to see how Affluense can help your relationship managers discover and convert
HNI/UHNI prospects faster? Request a demo at affluense.ai

Last Updated: April 2026 | Next Update: Weekly | affluense.ai/blog

Want to Understand HNIs Better?


If you’re a wealth manager, private bank, or financial advisory firm looking to understand the affluent mindset, investment behaviors, and emerging wealth segments, look no further.


Affluense.ai uses deep data, behavioural analytics, and AI to help you decode how HNIs and UHNIs think, spend, and invest — so you can serve them better.


Discover smarter insights into the affluent economy. Visit Affluense.ai today.

Want to Understand HNIs Better?


If you’re a wealth manager, private bank, or financial advisory firm looking to understand the affluent mindset, investment behaviors, and emerging wealth segments, look no further.


Affluense.ai uses deep data, behavioural analytics, and AI to help you decode how HNIs and UHNIs think, spend, and invest — so you can serve them better.


Discover smarter insights into the affluent economy. Visit Affluense.ai today.

Want to Understand HNIs Better?


If you’re a wealth manager, private bank, or financial advisory firm looking to understand the affluent mindset, investment behaviors, and emerging wealth segments, look no further.


Affluense.ai uses deep data, behavioural analytics, and AI to help you decode how HNIs and UHNIs think, spend, and invest — so you can serve them better.


Discover smarter insights into the affluent economy. Visit Affluense.ai today.