Jul 7, 2025
Real estate continues to dominate the portfolios of India’s affluent—but that’s not always a good thing.
For many Indian high-net-worth individuals (HNIs) and ultra-high-net-worth individuals (UHNIs), real estate is a default investment choice, driven by culture, legacy, and perceived safety. But as the financial landscape evolves, it’s increasingly clear: real estate is often over-allocated, under-managed, and highly illiquid.
This is where wealth managers must step up—not just as portfolio advisors, but as strategic liquidity partners.
And with platforms like Affluense.ai, they finally have the visibility and data to do it.
💡 Real Estate: Popular But Often Illiquid
According to the Knight Frank Wealth Report 2024:
Indian UHNIs allocate over 37% of their wealth to real estate.
43% of HNIs increased real estate exposure in the last 18 months.
However, only 12% of these properties are professionally managed or tied into structured financial plans.
That means a vast portion of client wealth is sitting in low-yield, opaque, or illiquid real estate assets—when it could be better deployed.
🧠 The Wealth Manager's Blind Spot: When to Exit?
Most wealth advisors know their clients own real estate—but they don’t know when those assets are being sold, refinanced, or underutilized.
And clients rarely bring this up until it’s too late.
🔍 What if you had real-time visibility into HNI real estate buying and selling activity?
What if you could identify who is selling, where, and when—and use that insight to drive smarter advice?
👇 Enter Affluense.ai: Real-Time Visibility Into HNI Real Estate Activity
Affluense.ai is India’s first platform that tracks and surfaces buy/sell activity of HNIs in real estate. It enables wealth managers to:
✅ See real estate liquidity events across HNI and UHNI segments
✅ Identify when affluent clients are entering or exiting properties
✅ Gain insights into off-market listings and upcoming asset sales
✅ Track high-value property deals by geography, value, and timing
✅ Use this data to initiate proactive conversations with clients
🏦 Why This Visibility Changes the Game for Wealth Managers
Here’s how you can use Affluense.ai to elevate your wealth advisory practice:
1. Unlock Liquidity
Know when clients (or their peers) are selling and help them plan ahead:
Time exits better for tax efficiency
Suggest reinvestment into higher-yield or diversified assets
Offer LAP (loan against property) or bridge financing advice
2. Catch Over-Exposure Early
With visibility into ongoing real estate deals, you can flag concentration risks:
“You already own 3 properties in South Mumbai—maybe don’t buy a fourth.”
“Instead of adding another villa in Goa, how about a global REIT or private debt fund?”
3. Strengthen Client Conversations
Clients trust advisors who come prepared with insights—not just opinions:
“There’s a ₹20 Cr property on Carmichael Road just listed by another UHNI. Let’s discuss what this means for your own portfolio.”
“A similar property was sold at 12% below valuation. It might be a signal to exit now.”
4. Convert Data into Alpha
By tracking where affluent clients are buying and selling, you can:
Identify trends early (second-home boom, NRI repatriation, distressed exits)
Spot arbitrage opportunities
Advise on better timing for entry and exit
🚀 Make Real Estate Your Strategic Advantage
For too long, wealth managers have operated in the dark when it comes to real estate. Affluense.ai changes that by offering a lens into the real-world movements of India’s affluent.
Instead of reacting to real estate decisions, you can now lead them.
🎯 Call to Action
Start leveraging real estate intelligence to deepen your client relationships.
Discover how Affluense.ai can help you unlock hidden liquidity, drive smarter conversations, and create alpha for your clients.
👉 Request Access Now