Do UHNIs Prefer Family Offices? Exploring the Shift

Do UHNIs Prefer Family Offices? Exploring the Shift

Aug 4, 2025

India’s ultra-high-net-worth individuals (UHNIs) are no longer content with traditional wealth management setups. As their wealth grows more complex, so do their needs. Enter: the family office — a structure that offers control, customization, and long-term planning across generations.

But is this shift measurable? Absolutely. Let’s explore how India’s wealthiest are embracing the family office model — with data to back it.

👨‍🏫 What’s a Family Office, and Why Does It Matter?

A family office is a private wealth management entity that handles everything from investments to philanthropy, succession, taxation, and legal structuring — all under one roof.
It offers something traditional PMS or private banks can’t: alignment with the family’s long-term mission. And increasingly, India’s UHNIs are realizing its strategic edge.

📈 The Growth Is Real

According to Campden Wealth & Edelweiss (2024), India has over 250 formal family offices — up from just 45 in 2015.
McKinsey India estimates that another 150–200 families are in the process of transitioning to a single or multi-family office setup in the next 2 years.
Globally, India is now the 4th fastest-growing market for family offices after China, the U.S., and UAE.

💸 Why the Shift?

Multiple drivers are pushing UHNIs toward the family office model:

  • ₹500 crore+: Most Indian family offices are triggered once family wealth crosses this benchmark (EY Wealth Report 2023)

  • 82% of Indian UHNIs say succession planning is a “top 3” concern (Knight Frank 2024)

  • 76% want better governance and centralized control over disparate business assets (Julius Baer UHNW India Survey)

  • 68% are seeking global diversification and real estate access via structured vehicles

🔄 From Event-Based Wealth to Intergenerational Planning

Startup exits, IPOs, and M&As are driving liquidity — and changing how wealth is managed.
For example, India saw 84 startup exits and 32 IPOs in 2023 alone, unlocking over $12B in new UHNI wealth (Tracxn India Deal Tracker).
Family offices are increasingly being created within 6–12 months of these liquidity events — especially by first-gen founders looking to secure multi-decade legacies.

🛡️ What They Handle

Family offices are becoming comprehensive platforms. Here’s how Indian offices structure operations (Campden 2024):

  • 94% handle investment management (public, private, VC, PE)

  • 81% provide estate planning and trust creation

  • 68% oversee philanthropic giving or CSR

  • 55% engage in international tax and residency structuring

  • 34% manage personal assets like art, collectibles, and aircraft

👨‍👩‍👧‍👦 The Next Gen Is Driving the Change

A Bain India report found that 61% of next-gen family members want more say in digital investments and sustainability-aligned portfolios.
They are also more inclined to adopt wealth tech platforms and dashboards — making real-time reporting, multi-asset visibility, and performance tracking essential.

🧠 Beyond Just Capital — It’s About Intelligence

UHNIs don’t just want to preserve capital — they want insights.
As family offices mature, they are adopting tools to monitor:

  • New governance filings (ROC)

  • Board appointments and exits

  • Real estate moves across premium locations

  • ESOP monetizations and IPO proceeds

🔗 Powered by Affluense.ai

Affluense.ai is at the forefront of helping wealth firms discover emerging family offices, track liquidity shifts, and anticipate intent.
Whether it’s a founder setting up a new trust in Singapore or a business family consolidating holdings into a DIFC structure — we help you see it first.

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Want to Understand HNIs Better?


If you’re a wealth manager, private bank, or financial advisory firm looking to understand the affluent mindset, investment behaviors, and emerging wealth segments, look no further.


Affluense.ai uses deep data, behavioural analytics, and AI to help you decode how HNIs and UHNIs think, spend, and invest — so you can serve them better.


Discover smarter insights into the affluent economy. Visit Affluense.ai today.

Want to Understand HNIs Better?


If you’re a wealth manager, private bank, or financial advisory firm looking to understand the affluent mindset, investment behaviors, and emerging wealth segments, look no further.


Affluense.ai uses deep data, beThavioral analytics, and AI to help you decode how HNIs and UHNIs think, spend, and invest — so you can serve them better.


Discover smarter insights into the affluent economy. Visit Affluense.ai today.

Want to Understand HNIs Better?


If you’re a wealth manager, private bank, or financial advisory firm looking to understand the affluent mindset, investment behaviors, and emerging wealth segments, look no further.


Affluense.ai uses deep data, beThavioral analytics, and AI to help you decode how HNIs and UHNIs think, spend, and invest — so you can serve them better.


Discover smarter insights into the affluent economy. Visit Affluense.ai today.