Tufayl Merchant – Howl
View Detailed Executive Profile →Professional Overview
- Tufayl Merchant co-founded HOWL, a comprehensive E-Commerce and Digital Marketing Solutions Company, in February 2017, taking on the role of Business Director.
- HOWL aimed to provide innovative solutions in the e-commerce sector, reflecting a significant contribution to the digital marketplace landscape.
- Before establishing HOWL, Tufayl served as a Co-Founder at Fixy from October 2014 to January 2017, which equipped them with valuable entrepreneurial experience.
- Additionally, Tufayl was a Visiting Faculty at S.P. Jain Institute of Management & Research from November 2016 to December 2017, sharing knowledge and expertise in the field of business and management.
- In previous roles, Tufayl worked as a Strategic Business Partner at BlueHorse Software Solutions from July 2014 to June 2015, emphasizing collaboration and strategic growth.
- As a Senior Manager of E-commerce Solutions at Webly from June 2013 to July 2014, Tufayl focused on enhancing e-commerce capabilities and customer experience.
- Earlier career highlights include serving as a Manager of IPs and Brand Solutions at Paprika Media Pvt Ltd, where Tufayl managed brand development and intellectual property strategies from April 2012 to June 2013.
- Tufayl's journey also includes experience in business development at Yrals from May 2010 to March 2012, demonstrating adaptability in various business roles.
- The foundation as a Marketing Executive at Watermark from July 2009 to April 2010 marked the beginning of Tufayl's professional trajectory in the industry.
Professional Experience
| Company | Designation | Period |
|---|---|---|
| Fixy | Co-Founder | Oct 2014 – Jan 2017 |
| S.P. Jain Institute of Management & Research | Visiting Faculty | Nov 2016 – Dec 2017 |
| Yrals | Manager - Business Development | May 2010 – Mar 2012 |
| Webly | Senior Manager - Ecommerce Solutions | Jun 2013 – Jul 2014 |
| BlueHorse Software Solutions | Strategic Business Partner | Jul 2014 – Jun 2015 |
| Watermark | Marketing Executive | Jul 2009 – Apr 2010 |
| Paprika media Pvt Ltd | Manager - IPs and Brand Solutions | Apr 2012 – Jun 2013 |
| HOWL - A full stack E-Commerce and Digital Marketing Solutions Company | Co-founder & Business Director at Howl | Feb 2017 – Present |
Estimated Net Worth
Estimated Range: ₹0 – ₹1000+ Cr (approx. $0 – $120M+)
Based on publicly accessible filings, industry benchmarks, and leadership compensation patterns.
Executive Contact
Official Email: Via Howl corporate communication desk.
Personal Contact: Not publicly disclosed.
Frequently Asked Questions
What is Tufayl Merchant's net worth?
Estimated ₹0 – ₹1000+ Cr (approx. $0 – $120M+).
How can I contact them?
Through Howl's official communication channels.
Is this an official profile?
No — independently created using public data.
Disclaimer
This profile is created for general informational purposes. All details are based on publicly accessible information and independent research. While accuracy is prioritized, content may not always reflect the latest updates.
Nothing here should be interpreted as investment, financial, or legal advice. The individual featured has not authored or endorsed this profile.
Personal information is intentionally withheld. For official matters, please use formal communication channels associated with the respective organization.
Affluense AI – Smarter Insights. Stronger Relationships with Affluents.
Last Updated: December 2025 · Published by Affluense AI (affluense.ai)