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- Sumit Suneja co-founded Merlin Brands in March 2020, contributing to innovative strategies and business development in the consumer product industry.
- Prior to co-founding Merlin Brands, Sumit served as a Partner at Merlin First from January 2015 to March 2020, focusing on partnership development and market expansion.
- From October 2010 to November 2016, Sumit held the position of CEO at reado.com, leading the organization through significant growth and fostering an online presence in digital reading solutions.
- Earlier in career history, Sumit was the Senior Vice President at Eagle Home Entertainment Pvt (L) from January 1999 to January 2008, overseeing operational strategies and enhancing the company's market reach.
- At reado.com, Sumit navigated various challenges in the digital market, leveraging technology to adapt to evolving consumer habits.
- During tenure at Merlin First, Sumit played a pivotal role in building strategic partnerships that significantly increased the organization's competitive advantage.
- Merlin Brands has focused on developing sustainable and consumer-friendly products, driven by Sumit's vision and leadership.
- Sumit's experience across different roles has provided a solid foundation for addressing complex challenges in the consumer sector, further enhancing brand visibility and product innovation.