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• Sameer Mehta co-founded boAt in 2015, serving as the Chief Product Officer, focusing on developing innovative consumer electronics and audio products.
• boAt has rapidly grown to become a leading brand in the Indian market, known for affordable and trendy audio products such as headphones, earphones, and smartwatches.
• Under the leadership of Sameer Mehta, boAt achieved significant market penetration, often ranking among the top brands in India for wearable devices and audio accessories.
• From 2014 to 2015, Sameer Mehta was also a co-founder of Imagine Marketing Pvt Ltd, which laid the groundwork for the establishment of boAt.
• Prior to boAt, Sameer Mehta held the position of Executive Director at Kores (India) Ltd., demonstrating leadership and business acumen in the consumer goods sector.
• Sameer Mehta previously owned Redwood Interactive from 2007 to 2015, gaining valuable experience in the interactive and marketing industries.
• boAt's products have been recognized for their quality and design, contributing to the brand's success and presence at international trade shows and consumer festivals.
• Sameer Mehta has been instrumental in driving boAt's marketing strategy, emphasizing digital marketing and influencer partnerships to resonate with the youth demographic in India.
• The company emphasizes strong customer engagement and quality service, leading to a loyal consumer base and high customer satisfaction ratings.