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• Sabyasachi Mitter is the Founder and Managing Director of IBS Fulcro, having established the organization in February 2003.
• Prior to founding IBS Fulcro, Sabyasachi served as a Manager of Marketing at Asian Paints from January 1999 until January 2003, contributing significantly to the brand's market presence during this period.
• Before the managerial role, Sabyasachi worked as a Brand Manager at Asian Paints from June 1996 to June 1999, playing a key role in developing and executing brand strategies that enhanced product recognition.
• The leadership at IBS Fulcro reflects a commitment to innovative marketing and branding solutions, helping clients achieve their business objectives effectively.
• IBS Fulcro's influence has expanded in the marketing sector under Sabyasachi's guidance, leading to impactful contributions in the areas of brand development and market strategy.
• Sabyasachi's extensive experience in both marketing and brand management contributes to a strong understanding of market dynamics and consumer behavior.
• Challenges faced during the transition from corporate roles to entrepreneurship involved navigating the complexities of establishing a new business in a competitive environment.
• IBS Fulcro has established itself as a reputable firm in the marketing industry, leveraging Sabyasachi's expertise to build a diverse portfolio of clients and successful campaigns.