Protik Basu – Weaddo
View Detailed Executive Profile →Professional Overview
- Protik Basu is the founder of WeAddo, established in October 2018, focusing on customer experience (CX), data utilization, and practical applications of AI, aimed at building capabilities, processes, and developing people.
- In October 2019, Protik Basu founded Brndaddo, a venture dedicated to practical AI strategies that enhance capabilities in individuals and organizations, continuing the mission initiated with WeAddo.
- Prior to founding WeAddo and Brndaddo, Protik Basu served as Director of Strategy and Digital at Templatolio Technologies from July 2016 to April 2018, directing digital transformation initiatives.
- As Head of Digital, Rewards, and Analytics at Dunkin Donuts (Jubilant FoodWorks Ltd.) from March to June 2016, Protik developed strategies to improve digital engagement and reward systems.
- Previously held the position of Head of Digital Marketing and Loyalty at The Lemon Tree Hotel Company from July 2012 to February 2016, contributing significantly to the company’s digital marketing strategies.
- Protik also worked in multiple roles at Bharti Airtel Limited, including Head of Digital Marketing for airtel digital TV and Sales Manager, demonstrating a strong foundation in both digital marketing and sales management.
- Experience as a Summer Trainee at Castrol in 2008 provided initial exposure to corporate environments and operational strategies, contributing to professional development.
- At Cognizant Technology Solutions from September 2005 to March 2007, Protik held the role of Programmer Analyst, developing analytical and programming skills that would later benefit various leadership roles.
Professional Experience
| Company | Designation | Period |
|---|---|---|
| Bharti Airtel Limited | Sales Manager, HP 1 (Shimla, Solan, Sirmour, Mandi, Kullu districts) | Sep 2009 – Oct 2010 |
| Cognizant Technology Solutions | Programmer Analyst | Sep 2005 – Mar 2007 |
| Bharti Airtel Limited | Head – Digital Marketing, airtel digital TV (DTH) | Oct 2010 – Jul 2012 |
| Jubilant FoodWorks Ltd. | Head - Digital, Rewards and Analytics at Dunkin Donuts | Mar 2016 – Jun 2016 |
| Bharti Airtel Limited | Young Leader (MT) | Jun 2009 – Sep 2009 |
| Symbiosis Institute of Business Management | Student and Coordinator - Alumni Team | Jun 2007 – Apr 2009 |
| Templatolio Technologies | Director - Strategy and Digital | Jul 2016 – Apr 2018 |
| The Lemon Tree Hotel Company | Head - Digital Marketing and Loyalty | Jul 2012 – Feb 2016 |
| Castrol | Summer Trainee | Apr 2008 – May 2008 |
| Brndaddo | Founder - Brndaddo | Practical AI | Building Capabilities, People, Processes | Oct 2019 – Present |
| WeAddo | Founder - Weaddo | CX – Data - Practical AI | Building Capabilities, People, Processes | Oct 2018 – Present |
Estimated Net Worth
Estimated Range: ₹0 – ₹1000+ Cr (approx. $0 – $120M+)
Based on publicly accessible filings, industry benchmarks, and leadership compensation patterns.
Executive Contact
Official Email: Via Weaddo corporate communication desk.
Personal Contact: Not publicly disclosed.
Frequently Asked Questions
What is Protik Basu's net worth?
Estimated ₹0 – ₹1000+ Cr (approx. $0 – $120M+).
How can I contact them?
Through Weaddo's official communication channels.
Is this an official profile?
No — independently created using public data.
Disclaimer
This profile is created for general informational purposes. All details are based on publicly accessible information and independent research. While accuracy is prioritized, content may not always reflect the latest updates.
Nothing here should be interpreted as investment, financial, or legal advice. The individual featured has not authored or endorsed this profile.
Personal information is intentionally withheld. For official matters, please use formal communication channels associated with the respective organization.
Affluense AI – Smarter Insights. Stronger Relationships with Affluents.
Last Updated: December 2025 · Published by Affluense AI (affluense.ai)