Redirecting to deep profile of Lekhinee Desai at The Indian Ethnic Co....
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Email: lek*****@the******.com
Mobile: 98180*****
Estimated Net Worth: ₹0 – ₹500+ Cr (approx. $0 – $60M)
- Lekhinee Desai co-founded The Indian Ethnic Co. in April 2016, taking on the role of Chief of Marketing, where strategic marketing initiatives were developed to promote ethnic fashion and bolster brand presence.
- Under the leadership of Lekhinee Desai, The Indian Ethnic Co. gained recognition for its unique approach to blending traditional attire with contemporary trends, significantly expanding its customer base.
- Lekhinee Desai previously worked as a Marketing Manager at ITC Limited from July 2018 to June 2019, overseeing complex marketing campaigns that contributed to significant product launches and market growth.
- Prior to the marketing manager role, Lekhinee Desai served as a Marketing Intern at ITC Limited from April 2017 to June 2017, where valuable foundational marketing skills were acquired, along with practical experience in campaign execution.
- Lekhinee Desai’s position as a Relationship Manager (Analyst) at the Great Place to Work Institute-India from May 2014 to May 2016 involved analyzing workplace cultures and contributing to employee engagement strategies.
- The Indian Ethnic Co. faced challenges such as market competition and evolving consumer preferences, which were addressed through innovative marketing strategies led by Lekhinee Desai.
- Lekhinee Desai's contributions have enhanced the online retail experience for customers, focusing on user-friendly navigation, effective branding, and promotional strategies.
- Through partnerships and collaborations, Lekhinee Desai has enhanced The Indian Ethnic Co.'s visibility in the fashion industry, successfully participating in various trade shows and fashion events.