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• Jayant Sethi is a co-founder of Alamode by Akanksha, an e-commerce fashion label, along with his sister Akanksha Sethi.
• He joined his sister in 2016 on a journey to revolutionize the fashion industry for Indian women, starting from humble roots and with zero investment.
• Jayant Sethi is described as the business strategist of Alamode and has played a significant role in the brand's growth and success.
• The brand, Alamode by Akanksha, is dedicated to providing women with apparel that enhances their individual body shapes, personalities, and preferences without compromising on aesthetic appeal.
• Although Alamode is a fast fashion brand, the commitment goes beyond keeping up with the latest style trends and includes maintaining environmentally and socially responsible practices.