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• Issac John is the Co-Founder and CEO of Ivory, a startup focused on enhancing brain health in India through neuroscience-based assessments and games, launched in October 2022.
• In an interview, he discussed successfully repositioning Puma from a lifestyle brand to India’s #1 sportswear brand during his tenure as Marketing Head from November 2011 to September 2015.
• Prior to his role at Puma, Issac served as Senior Manager of Marketing at CNBC, where he gained extensive experience in event marketing across various sports.
• He held a critical role in building Discovery Inc's OTT service, discovery+, as Business Head for Direct-to-Consumer in India/APAC, achieving significant subscriber growth during his tenure from December 2017 to April 2021.
• Issac faced challenges in the DTC sector, notably during the launch of a channel called Victory, which was ultimately shut down, reflecting the unpredictability of startup ventures.
• After leaving Puma, Issac took a sabbatical to pursue screenwriting at the New York Film Academy, culminating in the publication of a short story collection, 'Buffering Love,' with Penguin Random House in 2018.
• He contributed to the marketing and brand narrative at HealthifyMe as VP Marketing, along with various roles in marketing and sales across different organizations, enhancing his skills in storytelling and brand management.
• Issac’s career includes a combination of leadership roles in high-pressure environments, illustrating his commitment to building teams and achieving substantial growth in competitive markets.