Anuj – Founder & CEO - Liquide of Liquide

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Professional Overview

  • Anuj Bajpai is the Founder and CEO of Liquide, a financial services company established in December 2021, aimed at making wealth creation and management accessible to young individuals in India.
  • Under Anuj's leadership, Liquide has developed innovative tools and technologies designed to simplify the investment process, making it more engaging and accessible for a diverse audience, regardless of age, gender, or financial background.
  • Prior to founding Liquide, Anuj served as a consultant at McKinsey & Company, where they led the Digital & Analytics practice, focusing on digital transformations for major conglomerates across various sectors, including financial services and healthtech.
  • Anuj has been instrumental in creating educational resources, such as online courses and workshops, to empower individuals with the knowledge and skills necessary for effective intraday and swing trading.
  • Through initiatives like the "Build Your Own Screener" program, Anuj has provided practical guidance to traders, helping them navigate the complexities of the stock market and enhance their trading strategies.
  • Liquide's mission under Anuj's guidance emphasizes inclusivity in wealth management, aiming to break down barriers that traditionally hinder access to financial services for younger demographics.
  • Anuj actively engages with the community through social media platforms, sharing insights on financial literacy, investment strategies, and personal experiences in the fintech space.
  • As a part-time chef and photography enthusiast, Anuj showcases a well-rounded personality, balancing professional commitments with personal passions, which resonates with the company's culture of creativity and innovation.
  • Liquide has grown significantly since its inception, with a staff count of approximately 85, reflecting Anuj's effective leadership and vision for scaling the company.
  • Anuj's strategic decisions have positioned Liquide as a forward-thinking player in the fintech industry, focusing on user-friendly solutions that cater to the evolving needs of investors.
  • Through various educational initiatives, Anuj has contributed to enhancing financial literacy among young investors, fostering a more informed and engaged investment community.
  • Anuj's previous experience in digital builds and transformations has equipped them with the expertise to drive innovation at Liquide, ensuring the company remains at the forefront of fintech advancements.
  • Liquide's approach to wealth management, as envisioned by Anuj, emphasizes the importance of technology and inspiration in making investing a more enjoyable and rewarding experience.
  • Anuj's commitment to making investing accessible is reflected in Liquide's user-centric design and educational offerings, which aim to demystify the investment process for newcomers.
  • Through a combination of professional expertise and personal interests, Anuj Bajpai exemplifies a modern leader in the fintech space, dedicated to transforming the landscape of wealth management in India.
Professional Experience
CompanyDesignationPeriod
ZS AssociatesAssociate ConsultantSep 2009 – Jun 2012
McKinsey & CompanyEngagement ManagerOct 2017 – Apr 2020
McKinsey & CompanyAssociateMay 2014 – Oct 2017
Sun MicrosystemsCampus AmbassadorJan 2007 – Dec 2008
DRDO, Ministry of Defence, Govt. of IndiaResearch InternDec 2008 – Jun 2009
McKinsey & CompanyAssociate PartnerApr 2020 – Aug 2021
McKinsey & CompanySummer AssociateApr 2013 – May 2013
LiquideFounder & CEODec 2021 – Present
FLUID FINCAP PRIVATE LIMITEDDirector31-Mar-2023 – Present
LIQUIDE SOLUTIONS PRIVATE LIMITEDDirector01-Oct-2021 – Present
Current Appointments
CIN/LLPCompanyDesignationDate
U66190KA2023PTC171009FLUID FINCAP PRIVATE LIMITEDDirector31-Mar-2023
U72200PN2021PTC204829LIQUIDE SOLUTIONS PRIVATE LIMITEDDirector01-Oct-2021

Estimated Net Worth

Estimated Range: ₹0 – ₹1000+ Cr (approx. $0 – $120M+)

Based on publicly accessible filings, industry benchmarks, and leadership compensation patterns.

Executive Contact

Official Email: Via Liquide corporate communication desk.

Personal Contact: Not publicly disclosed.

Frequently Asked Questions

What is Anuj's net worth?
Estimated ₹0 – ₹1000+ Cr (approx. $0 – $120M+).

How can I contact them?
Through Liquide's official communication channels.

Is this an official profile?
No — independently created using public data.

Disclaimer

This profile is created for general informational purposes. All details are based on publicly accessible information and independent research. While accuracy is prioritized, content may not always reflect the latest updates.

Nothing here should be interpreted as investment, financial, or legal advice. The individual featured has not authored or endorsed this profile.

Personal information is intentionally withheld. For official matters, please use formal communication channels associated with the respective organization.

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Last Updated: December 2025 · Published by Affluense AI (affluense.ai)

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