Anshita Mehrotra – Founder & Managing Director - Fix My Curls of Fix My Curls

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Professional Overview

  • Anshita Mehrotra is the founder and Managing Director of Fix My Curls, a pioneering brand in India focused on curly and wavy haircare, established in April 2019.
  • Under Anshita's leadership, Fix My Curls has developed 15 unique product formulations, catering to diverse hair types and needs, and has expanded its reach to 15 countries.
  • The brand has cultivated a strong community of over 100,000 followers on social media, fostering engagement and support among individuals with curly hair.
  • In recognition of her entrepreneurial achievements, Anshita was named in the Forbes 30 Under 30 Asia and India lists for 2025, highlighting her impact in the business landscape.
  • Fix My Curls generated an estimated revenue of $2.8 million for the fiscal year ending in March, showcasing the brand's financial success and market demand.
  • Anshita is a participant in the Spark 03 fellowship program by Peak XV, which supports female entrepreneurs, reflecting her commitment to empowering women in business.
  • The brand received accolades such as the winner of Grazia's Best Curl Defining Cream in 2024, underscoring the quality and effectiveness of its products.
  • Anshita actively shares insights and experiences from her entrepreneurial journey on Instagram, providing inspiration and guidance to aspiring entrepreneurs.
  • Fix My Curls has positioned itself as one of India's first brands dedicated to the specific needs of curly hair, filling a significant gap in the cosmetics industry.
  • Anshita's strategic decisions in product development and marketing have contributed to the brand's rapid growth and recognition in a competitive market.
  • The brand's focus on community building and customer engagement has established a loyal customer base, enhancing brand loyalty and advocacy.
  • Anshita's entrepreneurial journey reflects a blend of innovation, leadership, and a commitment to addressing the unique challenges faced by individuals with curly hair.
  • Through Fix My Curls, Anshita has not only created a successful business but has also contributed to changing perceptions and promoting acceptance of natural hair textures.
  • Anshita's involvement in industry events and recognition by prestigious platforms highlights her influence and thought leadership in the beauty and cosmetics sector.
  • By prioritizing inclusivity and diversity in haircare, Anshita has set a precedent for future brands in the industry, advocating for representation and tailored solutions.
Professional Experience
CompanyDesignationPeriod
Notion Press Media Private LimitedBook AuthorJan 2019 – May 2019
Mental health awareness club UBCMarketing Event ExecutiveAug 2018 – Dec 2018
Fix My CurlsFounder & Managing DirectorApr 2019 – Present

Estimated Net Worth

Estimated Range: ₹0 – ₹1000+ Cr (approx. $0 – $120M+)

Based on publicly accessible filings, industry benchmarks, and leadership compensation patterns.

Executive Contact

Official Email: Via Fix My Curls corporate communication desk.

Personal Contact: Not publicly disclosed.

Frequently Asked Questions

What is Anshita Mehrotra's net worth?
Estimated ₹0 – ₹1000+ Cr (approx. $0 – $120M+).

How can I contact them?
Through Fix My Curls's official communication channels.

Is this an official profile?
No — independently created using public data.

Disclaimer

This profile is created for general informational purposes. All details are based on publicly accessible information and independent research. While accuracy is prioritized, content may not always reflect the latest updates.

Nothing here should be interpreted as investment, financial, or legal advice. The individual featured has not authored or endorsed this profile.

Personal information is intentionally withheld. For official matters, please use formal communication channels associated with the respective organization.

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Last Updated: December 2025 · Published by Affluense AI (affluense.ai)

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