Sugar Cosmetics’s Financials, Revenue, Profit, Valuation & Shareholding Overview (2025)
Legal Name: VELLVETTE LIFESTYLE PRIVATE LIMITED | CIN: U52100MH2012PTC233397
Sugar Cosmetics, founded by Vineeta Singh, is a rapidly expanding Indian beauty brand recognized for its bold, high-quality, and cruelty-free products. Established in 2012, Sugar focuses on providing makeup and skincare solutions designed to suit diverse Indian skin tones and preferences. The brand has gained a loyal customer base through its strong digital presence, influencer-driven marketing strategies, and innovative product launches. With a wide range of offerings from lipsticks to foundations and skincare, Sugar aims to empower women by celebrating individuality and self-expression. Its robust D2C strategy and rapid offline retail expansion have positioned it as a leading player in India's cosmetics space with growing global aspirations.
| Metric | Detail |
|---|---|
| Founding Year | 2012 |
| Revenue FY22 | ₹220 Cr |
| Revenue FY23 | ₹290 Cr |
| Revenue FY24 | ₹360 Cr |
| Net Profit FY24 | ₹18 Cr |
| Total Employees | 2,200 |
| Round | Date | Amount Raised | Valuation | Investors |
|---|---|---|---|---|
| Series A | 2017 | $2M | - | IvyCap Ventures |
| Series B | 2019 | $10M | - | A91 Partners |
| Series C | 2022 | $50M | $500M | LCatterton, A91 Partners |
Between FY22 and FY24, Sugar Cosmetics experienced steady growth in revenue from ₹220 Cr to ₹360 Cr. The company turned profitable in FY24, posting ₹18 Cr in net profit, driven by stronger D2C margins and controlled marketing costs.
Expenses rose alongside revenue, but the company improved operating margins by optimizing supply chain costs and focusing on more effective marketing spends. Margins are expected to continue improving as scale efficiencies grow.
Sugar Cosmetics expanded its workforce from 1,500 in FY22 to over 2,200 in FY24, supporting its rapid offline expansion and backend operations. This reflects the brand's strong emphasis on building robust distribution and R&D teams.
- Expand presence in Tier 2 and Tier 3 cities across India
- Launch premium skincare and hybrid beauty products
- Explore global e-commerce marketplaces
- Assess IPO possibilities by FY26 to fuel further expansion
Sugar recently unveiled a new celebrity-endorsed campaign and announced exclusive collaborations with retail giants to strengthen brand positioning and consumer engagement nationwide.
| Metric | Detail |
|---|---|
| Revenue Growth | ₹220 Cr → ₹360 Cr |
| Profitability | Turned profitable in FY24 |
| Employee Expansion | +700 employees since FY22 |
| Valuation | ~$500M (2022) |
Sugar Cosmetics' strong brand equity, innovative product launches, and omnichannel growth have propelled it into one of India’s leading beauty brands. With profitability achieved and global ambitions in sight, Sugar is well-positioned for long-term success. Make smarter business decisions with verified insights on companies and directors. Visit Affluense.ai to learn more.
- Company website
- Public media reports
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