Purplle’s Financials, Revenue, Profit, Valuation & Shareholding Overview (2025)
Legal Name: Manash E-commerce Private Limited | CIN: U47912MH2024PTC417701
Purplle, co-founded by Manish Taneja, Rahul Dash, and Suyash Katyayani, is a leading online beauty and personal care retailer in India. Launched to democratize beauty products, Purplle offers a wide range of affordable and premium cosmetics, skincare, and haircare items. With strong technology and data-driven personalization, the company serves millions of customers across urban and semi-urban areas. Purplle's focus on innovation and value positioning has helped it rapidly grow in a competitive e-commerce landscape.
| Founding year | 2012 |
|---|---|
| Headquarters | Mumbai, India |
| Valuation | ~$1.1B (2023) |
| Total Funding | $215M |
| Annual Revenue | ₹650 Cr (FY24) |
| Annual Net Loss | ₹45 Cr (FY24) |
| EBITDA Margin | -18% |
| Employees | ~1,200 |
| Round | Date | Amount | Investors |
|---|---|---|---|
| Series A | 2015 | $6M | Blume Ventures |
| Series B | 2018 | $30M | IvyCap Ventures, JSW Ventures |
| Series C | 2021 | $179M | Sequoia India, Verlinvest, Kedaara |
- Expansion into offline beauty retail stores in major cities.
- Strengthening private label portfolio to improve margins.
- Enhancing AI-driven personalization to boost conversion rates.
- Evaluating potential IPO in the next 2-3 years to fund further growth.
Purplle recently expanded its private label brands and signed strategic partnerships with international beauty companies. It also crossed 7 million monthly active users, highlighting strong market traction.
| Metric | Detail |
|---|---|
| Revenue Growth | ▲ Reached ₹650 Cr in FY24 |
| Profitability | ▼ Net loss reduced to ₹45 Cr |
| Funding | ▲ $215M raised across 3 rounds |
| Efficiency | ▲ EBITDA margin improved to -18% |
| Valuation | ▲ $1.1B as of 2023 |
Purplle’s strong revenue growth, focus on technology, and diversified product strategy have cemented its position as a leader in India’s online beauty market. As it continues to improve margins and scale operations, Purplle is well-poised for sustained growth and a successful public listing in the future.
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