Purple Style Labs’s Financials, Revenue, Profit, Valuation & Shareholding Overview (2025)
Legal Name: Purple Style Labs Private Limited | CIN: U18204MH2015PTC267215
Purple Style Labs, founded in 2015 by Abhishek Agarwal, is a direct-to-consumer lingerie and intimate apparel brand. Headquartered in Mumbai, PSL offers premium comfort-focused products via its e-commerce platform and retail partnerships. The company has scaled to 400 employees and leverages data-driven design and agile manufacturing to deliver new styles bi-monthly. With a focus on inclusivity and sustainability, PSL sources...
| Founding year | 2015 |
|---|---|
| Headquarters | Mumbai, Maharashtra, India |
| Valuation | ~$100M (2022) |
| Total Funding | $16M |
| Annual Revenue | ₹70 Cr (FY24) |
| Annual Net Loss | ₹1 Cr (FY24) |
| EBITDA Margin | -5% (FY24) |
| Employees | ~400 (FY24) |
| Round | Date | Amount | Investors |
|---|---|---|---|
| Seed | 2016 | $1M | DSG |
| Series A | 2018 | $5M | Kalaari Capital |
| Series B | 2022 | $10M | Matrix Partners |
- Expand product lines into activewear and swimwear.
- Open flagship stores in tier-1 metros.
- Implement subscription lingerie services for retention.
- Leverage AI for size recommendation to reduce returns.
- Target IPO post consistent profitability in FY26.
In 2024, PSL launched a sustainable intimate wear line made from recycled fabrics, boosting brand engagement by 25%.
| Metric | Details |
|---|---|
| Revenue | ₹25 Cr → ₹45 Cr → ₹70 Cr |
| Net Loss | ₹5 Cr → ₹3 Cr → ₹1 Cr |
| EBITDA Margin | -20% → -10% → 5% |
| Employees | 200 → 300 → 400 |
| Funding | $1M → $5M → $10M |
| IPO Status | Private; IPO planned post-FY26. |
| Expansion Focus | New lines, retail, subscription. |
| Latest News | Sustainable line launch; +25% engagement |
Purple Style Labs’ revenue growth and margin improvement highlight its strong product-market fit in India’s intimate apparel segment. Strategic line extensions and subscription offerings will drive sustainable profitability ahead of its IPO.
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- Business Standard & Economic Times: FY22–FY24 financials
- Inc42: PSL funding details
- Company announcements: sustainable line launch
- Wikipedia: Purple Style Labs
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