Founded by Raviteja Dodda in 2014, MoEngage is a leading insights-led customer engagement platform helping brands deliver personalized experiences across digital touchpoints. MoEngage empowers marketers to analyze customer behavior, orchestrate campaigns, and drive higher engagement and retention through automation and AI-powered analytics. With a presence across more than 35 countries and serving over 1,200 global brands, the company has rapidly scaled its SaaS offering. By focusing on a customer-first approach and continuous innovation, MoEngage has become a strong player in the marketing technology space, supported by robust growth funding and a clear global expansion strategy.
Founded | 2014 |
---|---|
Headquarters | Bengaluru, India & San Francisco, USA |
Valuation | ~$800 million (2022 est.) |
Annual Revenue (FY24 est.) | ₹450 Cr |
Net Loss (FY24 est.) | ₹150 Cr |
Employees | ~750 |
Round | Year | Amount | Lead Investors |
---|---|---|---|
Seed | 2014 | Undisclosed | Early angels |
Series A | 2015 | $4.25 million | Helion Venture Partners |
Series B | 2018 | $9 million | Matrix Partners India |
Series C | 2021 | $32 million | Multiples PE, Eight Roads Ventures |
Series D | 2022 | $77 million | Goldman Sachs, B Capital, Steadview |
MoEngage’s revenue has grown from ₹220 Cr in FY22 to an estimated ₹450 Cr in FY24, driven by global customer acquisitions and strong platform adoption.
EBITDA margins remain negative but have improved gradually from -50% in FY22 to -40% in FY24 as the company optimizes marketing and R&D investments.
MoEngage has increased its team size from about 500 in FY22 to 750 in FY24, focusing on strengthening engineering, product, and customer success teams worldwide.
MoEngage aims to deepen AI capabilities, expand to new geographies, and explore complementary acquisitions. IPO discussions are likely as the company approaches profitability in the coming years.
MoEngage recently announced strategic partnerships and new feature launches to help brands improve customer lifecycle management and retention strategies globally.
Metric | Detail |
---|---|
Revenue FY24 | ₹450 Cr (+41% YoY) – Strong growth through international expansion and customer wins. |
Net Loss FY24 | ₹150 Cr – Continued investments in R&D and market expansion. |
EBITDA Margin | -40% – Improving as scale grows. |
Valuation | $800 million – Driven by global adoption and strong investor support. |
Employee Count | 750 – Growing teams to support product innovation and market expansion. |
MoEngage’s strong revenue growth and focus on product innovation have positioned it as a leader in customer engagement platforms. With robust investor support and a global client base, it is poised for continued success. Make smarter business decisions with verified insights on companies and directors. Visit Affluense.ai to learn more.
Entrackr, Economic Times, Business Standard, MoEngage press releases.
Disclaimer: The information presented in this report is intended for general informational purposes only and does not constitute investment advice. All financial data is based on public sources and estimates where necessary.