Magicpin’s Financials, Revenue, Profit, Valuation & Shareholding Overview (2025)
Legal Name: Samast Technologies Private Limited | CIN: U74140HR2015PTC073829
Magicpin, co-founded in 2015 by Anshoo Sharma and Brij Bhushan, is a consumer engagement platform based in Mumbai. Magicpin helps shoppers earn rewards and merchants boost customer retention through a mobile app that combines gamification, cashback offers, and social discovery. Serving over 5 million active users and 200,000 partner stores, Magicpin’s unique location-based check-in system drives footfall and data-driven insights for retail brands. In FY24, Magicpin achieved 50% year-over-year growth in GMV, reduced net losses by 50% YoY, and doubled its EBITDA margin from -15% to -5%. Backed by Sequoia India and Lightspeed, Magicpin has raised $21 million to expand into Tier 2 markets and introduce AI-powered recommendation engines.
| Founding year | 2015 |
|---|---|
| Headquarters | Mumbai, Maharashtra, India |
| Valuation | ~$150M (2023) |
| Total Funding | $21M |
| Annual Revenue | ₹110 Cr (FY24) |
| Annual Net Loss | ₹5 Cr (FY24) |
| EBITDA Margin | -5% (FY24) |
| Employees | ~400 (FY24) |
| Round | Date | Amount | Investors |
|---|---|---|---|
| Seed | 2015 | $1M | SAIF Partners |
| Series A | 2017 | $5M | Matrix Partners |
| Series B | 2020 | $15M | Elevation Capital |
- Enhance AI-driven personalization to boost user engagement.
- Expand merchant partnerships in Tier 2 and 3 cities.
- Introduce payment and loyalty-as-a-service for SMEs.
- Integrate offline and online discovery via AR experiences.
- Explore IPO upon sustained EBITDA improvement to parity.
In 2025, Magicpin launched its “AR Commerce” feature, enabling users to virtually try products, driving a 15% uplift in engagement.
| Metric | Details |
|---|---|
| Revenue | ₹60 Cr → ₹85 Cr → ₹110 Cr |
| Loss | ₹15 Cr → ₹10 Cr → ₹5 Cr |
| EBITDA Margin | -25% → -15% → -5% |
| Employees | 300 → 350 → 400 |
| Funding | $1M → $5M → $15M |
| IPO Status | Private; eyeing IPO post profitability. |
| Expansion Focus | AI personalization, AR commerce. |
| Latest News | AR feature launched; +15% engagement |
Magicpin’s transition towards profitability and platform innovations like AR commerce solidify its leadership in consumer engagement. Strategic expansion and tech-driven services will pave the path to a successful public offering.
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- Inc42 & ET: FY24 financials
- Tracxn: funding rounds
- Company press: AR commerce launch
- Magicpin website: platform details
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