LeadSquared - Financials, Revenue, Profit / Loss & Funding Overview by Affluense

Introduction

LeadSquared, founded in 2011 by Nilesh Patel and Prateek Singh, is a Bengaluru-headquartered SaaS unicorn transforming sales and marketing automation for enterprises across diverse sectors. With a mission to simplify sales execution, LeadSquared’s platform integrates CRM, marketing automation, mobile engagement, and analytics to help organizations capture, nurture, and convert leads efficiently. Over the years, the company has expanded its footprint to serve over 2000 customers in education, healthcare, BFSI, and beyond, leveraging data-driven workflows and AI-powered insights. By integrating with existing tech stacks and providing customizable modules, LeadSquared enables businesses to improve conversion rates, accelerate onboarding, and enhance customer experiences. The leadership’s focus on product innovation, strategic partnerships, and global expansion underpins strong customer retention and recurring revenue. As the company scales, it continues investing in R&D and talent to address emerging market needs and maintain its competitive edge in the dynamic SaaS landscape.

Company Snapshot & Financials FY24

Founding year	2011
Headquarters	Bengaluru, Karnataka, India
Valuation (USD)	$1B
Total Funding (USD)	$204M
Employees	Not available
Annual Revenue (USD)	Not available
Annual Net Profit (USD)	Not available
Annual EBITDA (USD)	Not available

Funding History

Round	Date	Amount	Valuation	Investors
Seed	2011	$3M	Not disclosed	Stakeboat Capital, Gaja Capital
Series A	2019	$32M	Not disclosed	Gaja Capital
Series C	2022	$153M	$1B valuation	WestBridge Capital, Gaja Capital
Series later	2024	$19M approx.	Not disclosed	Existing investors

Revenue and Profit Trends

LeadSquared’s revenue grew from ₹193 Cr in FY22 to ₹256 Cr in FY23 (↑33%) and to ₹279.3 Cr in FY24 (↑9%), while net losses increased from ₹62 Cr to ₹161 Cr then marginally to ₹162.2 Cr, reflecting continued investment in growth and market expansion with a need to improve unit economics.

Expense Efficiency & Margins

LeadSquared’s EBITDA margins remained negative, widening from approx –32% in FY22 to –52% in FY23 and –58% in FY24 due to increased spending on R&D, marketing, and international expansion. Improving efficiency will be critical for future profitability.

Employee Trend & Insights

LeadSquared’s headcount grew from ~1000 in FY22 to ~1200 in FY23 and ~1300 in FY24 as the company scaled operations, product, and customer support teams. Future hiring will focus on product development, data science, and global sales to sustain growth.

Strategic Growth, Plans & IPO

Enhance product suite with AI-driven insights, predictive analytics, and enhanced automation features.
Expand into international markets, focusing on North America and Southeast Asia through partnerships and localized offerings.
Optimize unit economics by balancing growth investments with efficiency in spending and pricing models.
Foster strategic alliances with technology and consulting firms to broaden market reach and integration capabilities.
Position for IPO or strategic acquisition once revenue scale and profitability metrics show sustained improvement.

Latest News

In FY24, LeadSquared reported ₹279.3 Cr revenue (↑9%) and losses of ₹162.2 Cr. The company continues to invest in product innovation and global expansion, recently securing follow-on funding to fuel its SaaS growth trajectory.

Overall Summary

Metric	Details
Employees	~1000 → ~1200 → ~1300
Revenue	₹193 Cr → ₹256 Cr (↑33%) → ₹279.3 Cr (↑9%)
Net Loss	₹62 Cr → ₹161 Cr → ₹162.2 Cr
EBITDA Margin	–32% → –52% → –58%
Valuation & Funding	$1B; $204M
IPO Status	Preparing for IPO once unit economics and growth metrics improve.
Expansion Focus	AI-driven product enhancements, international markets, efficiency improvements.
Latest News	₹279.3 Cr revenue, ₹162.2 Cr loss in FY24; follow-on funding raised.

Conclusion

LeadSquared’s steady revenue growth and significant investments reflect its commitment to market leadership in sales automation. As the company scales internationally and enhances its platform, balancing growth with operational efficiency will be pivotal to achieving profitability and a successful exit.

Make smarter business decisions with verified insights on companies and directors. Visit Affluense.ai to learn more.

LeadSquared’s Financials, Revenues & Funding Overview