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Glance, a subsidiary of InMobi Group, has emerged as a dynamic player in the digital content and smart lock screen ecosystem. Founded in 2019, Glance specializes in providing personalized content, games, and live experiences directly to smartphone lock screens, redefining how users engage with digital media. Headquartered in Bengaluru, India, Glance has expanded rapidly across Asia, gaining traction with millions of daily active users. With a focus on AI-driven recommendations, the platform partners with smartphone manufacturers to deliver seamless user experiences. The founding team includes Naveen Tiwari, the visionary behind InMobi, and Abhay Singhal, a seasoned entrepreneur with deep expertise in mobile advertising. Their combined leadership has propelled Glance into the spotlight as a pioneer in real-time content delivery. The company continues to innovate with Glance LiveFest, Glance Gaming, and strategic acquisitions to expand its footprint and user engagement across diverse digital formats.
| Metric | Detail |
|---|---|
| Founding Year | 2018 |
| Headquarters | Bengaluru, Karnataka, India |
| Valuation | Undisclosed |
| Total Funding | Over $200M |
| Users | 230M+ lock screen users |
| Employees | 500+ |
| Revenue FY23 | ₹400 Cr (est.) |
| Net Profit (PAT) | Undisclosed |
| EBITDA Margin | Estimated -80% |
| ROCE | Not Available |
| Round | Date | Amount | Valuation | Investors |
|---|---|---|---|---|
| glance.com | Mar 01, 2025 | $23,000,000 | — | Stride Ventures |
| glance.com | Feb 14, 2022 | $200,000,000 | $1,500,000,000 | Jio |
| glance.com | Dec 22, 2020 | $145,000,000 | $855,000,000 | Google,, Mithril |
| glance.com | Sep 10, 2019 | $45,000,000 | — | Mithril |
Glance has shown a consistent upward trajectory in revenue over the past three financial years, growing from ₹50 Cr in FY21 to an estimated ₹400 Cr in FY23. This eightfold increase in topline signals strong market demand and successful monetization of its lock screen engagement model. However, the company continues to operate at a net loss, with losses widening in line with expansion and investments in technology, content, and partnerships. FY23 recorded an estimated loss of ₹640 Cr. While the scale-up is promising, Glance must navigate profitability challenges in the near term through cost efficiencies and potential premium offerings.
Glance has demonstrated improved financial efficiency, with its expense-to-revenue ratio steadily dropping from 3.2 in FY21 to 2.1 in FY23. This decline indicates stronger cost control as revenue scales. Concurrently, the EBITDA margin has improved from -160% to -110%, reflecting better absorption of fixed costs and operational streamlining. Despite still being in negative territory, the narrowing losses suggest that the company is moving towards a more sustainable financial structure. Continued focus on expense management will be key as Glance seeks profitability while maintaining growth.
Over the past three financial years, Glance has nearly tripled its workforce, growing from 300 employees in FY21 to 950 by FY23. This expansion reflects the company’s aggressive push to scale operations, invest in R&D, and support its international expansion. The consistent year-over-year hiring growth also indicates strong investor backing and confidence in its business model. However, managing such rapid workforce expansion also presents challenges in sustaining productivity and culture. With talent becoming a critical growth lever, Glance appears committed to building a strong organizational foundation.
In early 2024, Glance announced its partnership with several smartphone manufacturers across Southeast Asia to pre-install its content platform, strengthening its international footprint. The company also rolled out new features powered by generative AI, allowing users to create personalized lock screen experiences. This move aligns with Glance’s broader vision to become a global leader in lock screen engagement. Additionally, the company is exploring monetization through interactive shopping and short video content, suggesting a shift towards becoming a more commerce-driven platform.
| Metric | Details |
|---|---|
| Employees | ↑ 950 employees – Steady growth from 300 in FY21 |
| Revenue | ↑ ₹416 Cr – Rising significantly from ₹39 Cr in FY21 |
| PAT | ↓ -₹460 Cr – Continued losses as of FY23 |
| EBITDA Margin | ↑ Improved to -111% from -357% |
| Strategic Investments | Focus on AI content delivery, monetization, and smartphone OEM integration |
| IPO Status | Plans under consideration for FY25–FY26 |
| Expansion Focus | Southeast Asia, Generative AI, lock screen commerce |
| Latest News | AI-powered personalization & international pre-install deals in 2024 |
Glance has rapidly positioned itself as a major force in the personalized content delivery space, blending cutting-edge AI with engaging lock screen experiences. With impressive revenue growth and substantial user traction, the company continues to scale despite persistent losses. Its expansion into Southeast Asia, partnerships with mobile OEMs, and innovative monetization strategies indicate a bold roadmap ahead. Investor confidence and improved margins strengthen its IPO prospects in the near future.
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