FreshToHome, co-founded by Shan Kadavil and Matthew Joseph, is India’s leading e-grocery platform specializing in fresh fish, meat, and produce delivered directly to consumers. Founded in 2015, FreshToHome leverages a fully integrated supply chain and proprietary sourcing technology to ensure high-quality, chemical-free products reach households across multiple cities. With a strong focus on cold chain logistics, quality control, and regional processing, FreshToHome has set new standards for freshness and safety in online grocery. The company has expanded rapidly, both domestically and in the Middle East, and has diversified into ready-to-cook and value-added products. FreshToHome's continuous investment in technology and supply chain efficiency underscores its commitment to customer trust and market leadership in fresh food retailing.
| Metric | Detail |
|---|---|
| Founding Year | 2015 |
| Headquarters | India |
| Revenue FY23 | ₹1,500 Cr |
| Revenue FY22 | ₹1,100 Cr |
| Profit/Loss FY23 | Net Loss (~₹100 Cr) |
| Total Employees FY23 | ~3,500 |
| Round | Date | Amount Raised | Valuation | Investors |
|---|---|---|---|---|
| Series D | Oct 2022 | $104 million | ~$700 million | Amazon Smbhav Venture Fund, Iron Pillar, Investcorp |
| Series C | Dec 2020 | $121 million | ~$500 million | Investment Corporation of Dubai, Ascent Capital |
| Series B | Mar 2019 | $20 million | — | CE Ventures, Das Capital |
FreshToHome’s revenue grew significantly from ₹1,100 Cr in FY22 to ₹1,500 Cr in FY23 and is projected to reach ₹2,000 Cr in FY24. Despite ongoing losses, the company is steadily reducing deficits while focusing on operational efficiencies.
Expense ratios improved from 95% in FY22 to a projected 70% in FY24, highlighting better supply chain management and cost optimization across new city expansions.
FreshToHome’s workforce grew from ~3,000 in FY22 to ~3,500 in FY23, projected to reach ~3,700 in FY24, reflecting its scale-up in logistics, technology, and regional processing capabilities.
FreshToHome expanded to new Indian cities and Middle East regions, raised $104 million for supply chain upgrades, and was recognized for supply chain innovation in the e-grocery segment.
| Metric | Detail |
|---|---|
| Revenue Growth | ₹1,100 Cr → ₹1,500 Cr → ₹2,000 Cr (strong upward trend) |
| Profitability | Loss-making (~₹100 Cr in FY23), improving |
| Employee Growth | ~3,000 → ~3,500 → ~3,700 (steady expansion) |
| Market Position | Leading fresh e-grocery brand in India and Middle East |
FreshToHome’s rapid revenue growth, strategic supply chain focus, and strong brand positioning have solidified its leadership in the fresh grocery segment. While profitability is still in progress, continuous operational improvements indicate a positive trajectory. Make smarter business decisions with verified insights on companies and directors. Visit Affluense.ai to learn more.
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