FAB BAG, co-founded by Vineeta Singh and Kaushik Pavan Mukherjee, is a subscription-based beauty and grooming product platform. Founded in 2012, it curates and delivers a monthly bag of hand-picked beauty essentials to its customers. With a focus on personalized experiences and premium brand partnerships, FAB BAG has built a loyal community and strong market presence in India’s fast-growing beauty segment.
| Metric | Detail |
|---|---|
| Founding Year | 2012 |
| Revenue FY22 | ₹80 Cr |
| Revenue FY23 | ₹100 Cr |
| Revenue FY24 | ₹120 Cr (proj.) |
| Net Profit FY24 | ₹15 Cr |
| Total Employees | 220 |
| Round | Date | Amount Raised | Valuation | Investors |
|---|---|---|---|---|
| Seed | 2013 | $500K | - | Angel Investors |
FAB BAG's revenues increased from ₹80 Cr in FY22 to a projected ₹120 Cr in FY24. The company moved from a loss to an estimated ₹15 Cr net profit, indicating effective cost control and customer loyalty driving higher margins.
Expenses rose moderately from ₹90 Cr to ₹105 Cr while revenue growth outpaced costs, improving operational margins and profitability over time.
Employee count grew from 150 in FY22 to 220 in FY24, reflecting a focus on scaling logistics, marketing, and technology capabilities to support expanded operations.
FAB BAG has recently expanded its exclusive collaborations with international brands and improved its mobile app to provide a more immersive customer experience.
| Metric | Detail |
|---|---|
| Revenue Growth | ₹80 Cr → ₹100 Cr → ₹120 Cr |
| Profitability | Improved to ₹15 Cr net profit |
| Employee Growth | +70 employees since FY22 |
| Market Expansion | New brand partnerships & digital channels |
FAB BAG’s focus on personalization, brand partnerships, and operational efficiency has fueled steady growth and profitability. Its strong foundation positions it well for future expansion and potential funding or IPO moves. Make smarter business decisions with verified insights on companies and directors. Visit Affluense.ai to learn more.
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